We work with your admissions team and IT department to create contact strategies and communication flow for all of your web-based leads. We help enrollment managers create best practice SOP's for the admissions team and help you manage and report on your conversion rates.
Application Conversion
Application follow-up strategy implementation and monitoring
We help you build, implement and manage a communication flow and touch point strategy from the point of application through the first week of class. We work with your FA team, Student Success team and Registrar to ensure the communication is consistent and "customer friendly" throughout the process.
Social Media
Ad campaign monitoring and analytics
We work with your marketing team to create and manage Facebook ads for your institution. We monitor and report on the cost per click, impressions and demographic accuracy of your ads and help you to get the best return on your social media investment.
Data Analytics
Prior Data
Three year lead and application data analysis
We look at your lead data from the past three years and help you build strategic marketing plans based on what has worked and what has not. Many schools spend thousands of dollars on marketing campaigns simply because "it is what we always did in the past". Our goal is to help you develop marketing plans designed to maximize yield and ROI and not to repeat the mistakes of the past.
Data Reporting
Weekly lead and application reports
We work with your data administrators and IT team and develop bi-weekly and monthly data reports customized to your needs. We will produce and distribute reports for you and we deliver them directly to your inbox.
Institutional Data
Track and monitor all lead, application and enrollment data for institutional reporting
We work with your IR staff and help to develop and manage IR reports based on your admissions data. We then help your marketing and admissions teams to develop targeted campaigns based on the data.
Website Analytics
Monitor and provide weekly Google Analytics reports on your website traffic
We work with your web development team to monitor your website analytics. We then work with your marketing team to connect the bounce rates, unique visitor data, page views and conversions to active marketing and social media campaigns in order to maximize your marketing ROI and yield.
